Pitching is no longer a new concept in the business world. It’s a great opportunity to attract the interest of customers and investors.
In this post, we’ll talk about tips on how to pitch products and make people want to invest in you, or buy from you.
What is pitching?
Pitching means presenting products, services, ideas, business situations, and plans to negotiate and convince investors and potential customers.
The purpose of pitching is to attract funds and sales, gain support, widen your network, and seek growth opportunities.
Factors that affect a successful pitch
Pitching time is the total time that you present your ideas to listeners. A pitching session usually lasts only 5 to 10 minutes depending on the size of your project.
The pitch should be short, concise, and straight to the point. Be clear about your products/services and how valuable they are to investors and potential buyers.
All the things you show on the outside can affect how the listeners receive the pitch, from well-designed PowerPoint slides to your voice, gestures, and outfit.
Tips to have a successful pitch
Make it short but clear
Sales and business pitches differ from traditional presentations. You need to respect listeners’ time and patience. Keep the pitch brief, concise, and straight to the point. Don’t put too many words on your slides and force people to read too much.
You don’t have time to go off on tangents or discuss anything other than the point you’re attempting to convey. Speaking with purpose and clarity will make your pitch more succinct and engaging.
Personalize the pitch
Always remember who you’re talking to. Make sure to tailor your message so that it’s interesting and relevant to your audience.
You can start by explaining the needs and difficulties of your customers, and then talking about how your products can help solve the problems. Why should they buy from you? What makes you stand out from your competitors? What specialties do your products offer?
Focus on the bigger values
Besides explaining your products’ attributes, you should emphasize the bigger values—family, finance, work-life balance, etc.
For example, if you’re pitching a piece of software for accountants, stress how the software gives users more time for families and balances out work-life relationships. Make them feel that your product will make their lives easier.
Try a one-line pitch
A one-line pitch often summarizes what your firm does, how you do it, and who you do it for. It should be easy to remember so that the listeners can remember it right away.
Practice your speech
Any job takes practice, and so does pitching. To conduct a successful pitch and attract investors/customers, you need to practice a lot of different skills—from your body language and how you ask questions to negotiation and problem-solving skills. In other words, you need to know how to handle anything that can happen in the process of pitching.
Create a Wow moment
Don’t be afraid to blow your audience’s minds. You can achieve this by stating a counter-intuitive fact, telling a bizarre anecdote, shockingly showcasing the product’s unique selling point, or emphasizing its most unique feature.
Back up your product
While consumers tend to make decisions with emotions, they must nevertheless justify their choices to themselves or other critical stakeholders. By giving statistics or case studies to back up the emotional appeal, you’ll give them the confidence they need to make the best decision possible.
Until now, you must’ve shaped what pitching is and how to achieve the expected results through pitching. Analyze what you offer carefully and adjust your pitches based on our tips above, and you’ll have the best chance of success.