Thank You Notes for Customer Appreciation: 30 Examples for Every Circumstance You Should Know

In today’s competitive world of business, small gestures of customer service can help boost customer retention and enhance the company’s image. One simple but powerful gesture is writing thank you notes for customers to show your appreciation.

Whether it’s sent through emails, texts, or handwritten letters, the following examples will give you ideas on how to write thank you notes for customers in various circumstances.

Thank you notes for purchases

A thoughtful thank you message included in the purchase confirmation email helps show your appreciation to your customers and leaves a positive impression. You could also include a guide to your product/service or a discount coupon for completing a survey or giving feedback, etc. It helps subtly educate customers about your product/service and increase customer retention.

1. Thank you for your recent purchase from our store! We truly appreciate your business and hope you’re enjoying your new [product name]. Please enjoy 15% off your next purchase by helping us complete this survey [link].
2. We’re thrilled that you chose [company name] for your purchase. Your support means the world to us. Don’t forget to check out our product guide [link] for tips on getting the most out of your new [product name]!
3. Many thanks for shopping with us today! Here’s some information we think you will need to get started with [product name]. Don’t hesitate to contact us if you have any questions!
4. [Customer name], we’re so grateful for your support! As a token of our appreciation, please enjoy 15% off your next purchase by using the code [code] at checkout. Let us know if you have any questions about your order!
5. It’s customers like you who make what we do so rewarding. Thank you for choosing [company name]. If you have any questions, please don’t hesitate to reach out – our customer support team is always happy to help!

Thank you notes for new/existing customers

Thank you notes for new customers

When building a business relationship with a new customer, a thank you note is essential since it represents your greeting and welcome to them. It will also help set a tone for your connection.

6. We’re so grateful that you’ve chosen [company name] for your [product/service] needs. Our team is already looking forward to your next visit. If you have any questions or need guidance about our products/services, please feel free to contact us anytime at [contact information].
7. We’re deeply appreciative that you’ve chosen to work/shop with [company name] and become part of our family. We look forward to being your trusted partner for your future projects/needs. If you ever need help or have questions, just reach out to our team at [contact information].
8. We want to express our sincere gratitude for choosing [company name] for your recent purchase. We’re looking forward to seeing you again! Please don’t hesitate to reach out if you have any questions or need assistance – we’re here to help at [contact information].
9. Your decision to shop with [company name] fills us with joy, and we’re truly thankful for your trust in our brand. We can’t wait for your next visit! Should you need any help or have questions about our products, our friendly team is always ready to assist at [contact information].
10. Thank you for making [company name] your choice – your trust in our brand means everything to us! Your next visit is already something we’re looking forward to, and we can’t wait to show you more of what we have to offer. If there’s anything we can help you with, our team is always here to assist – just drop us a line at [contact information].

Thank you notes for existing customers

Besides sending thank you messages to new customers buying the product/service, you should also send them to your existing customers who have been with you for a long time. It shows how you value and appreciate the business relationship with your current customers, creating a positive impression and a deeper connection.

You can consider including thank you notes for your existing customers in letters/emails for special occasions such as customer’s birthdays, milestones with your product/service, year-end, etc. 

11. We are deeply grateful for your continued trust in us over the past [time period] – customers like you make what we do truly meaningful. We look forward to many more years of partnership with you. As a token of our appreciation, please enjoy a special 20% discount on your next purchase using the code [LOYALTY20].
12. Your ongoing support and trust in [company name] throughout the past [time period] have been irreplaceable in our growth, and we can’t thank you enough for letting us be part of your journey. We’re so excited about continuing to have many more wonderful years with you! As an appreciation, we’d like to offer you a complimentary [product/service] with your next purchase – just use the code [THANKYOU].
13. Your continued support of [company name] over these [time period] has meant everything to us, and we’re truly thankful for customers like you. We’re excited about what the future holds and look forward to serving you with the best of us in the coming years. As a special thank you, we’re pleased to offer you 25% off your next purchases using the code [THANKYOU].
14. Your trust in [company name] over the last [time period] has been the foundation of our success, and we’re deeply grateful for your continued support. We look forward to many more years of being with you and exceeding your expectations at every opportunity. As a token of our appreciation, we’ve added a complimentary [product/service] worth [amount] to your account, ready for your next visit!
15. Thank you for being an incredible part of the [company name] family for the past [time period] – your unwavering support means the world to us. We’re excited about continuing this journey together and can’t wait to show you what we have planned for the future. As a thank you, we’ve arranged a special one-time discount of 30% on [their most purchased product/service]- use code [VALUED30] at checkout.

Thank you notes for feedback

Thank you notes for positive feedback

Positive feedback from customers is important in a product’s or service’s success. They show how customers are interested in your business and what they find the best out of it.

In return, thank you notes for giving positive feedback are so crucial in expressing your respect and gratitude toward your loyal customers.

16. Thank you so much for taking the time to share your wonderful feedback about [product/service] – your words truly made our day! It’s incredibly rewarding to know that our [product/service] has made such a positive impact on your experience. As a token of our appreciation for your kind words, please enjoy a 15% discount on your next purchase with code [THANKS15].
17. Your amazing feedback about [product/service] has brought smiles to our entire team! Every detail of our [product/service] is carefully considered and refined to ensure the best possible experience for customers, and it brings us joy to know we’ve hit the mark. To show our appreciation, we’d love to offer you a 15% discount on your next purchase with code [THANKS15].
18. Thank you for sharing such lovely feedback about your experience with [product/service] – your words truly inspire us! Our team is passionate about creating solutions that make a difference in our customers’ lives, and we’re overjoyed to hear that our [product/service] has been the perfect fit for your needs. As a special thank you, we’ve added a $25 coupon to your account for your next purchase.
19. Your sincere feedback about [product/service] has made our entire team’s day brighter! It’s incredibly rewarding to know that our efforts to create the best product/service have resulted in such a positive experience for you. To express our gratitude, please enjoy a 15% discount on your next order using code [THANKS15].
20. Thank you for taking the time to share such wonderful thoughts about your experience with [product/service] – we’re truly honored! We strive every day to create solutions that make a real difference for our customers, and knowing that our [product/service] has perfectly met your needs validates all our hard work. To show our appreciation for your support, we’d like to offer a 15% discount for your next order with the code [THANKS15].

Thank you notes for negative feedback

Besides positive feedback, sometimes you will receive negative ones from your customers. Although it may cause a little discomfort at first, such responses are also as important as positive ones in terms of constructive contribution to your business.

They indicate what features of the product/service could be improved from the customers’ perspective, which may not be recognized from the creator’s viewpoint. They are also a sign from your customers that they are looking forward to having a better experience with your product/service.

Thank you notes for customers replying to negative feedback would express your gratitude and pave the way for your suggestions for solutions.

21. We value your sincere feedback about [product/service] and appreciate you bringing these concerns to our attention. Here are some solutions we offer hoping they could help improve your experience:

1. Schedule a one-on-one consultation with our specialist
2. Replace your current [product] with an upgraded version
3. Receive a full refund

Please let us know which option would work best for you. Or you can contact our customer success team at [contact] to discuss these options in detail and find the perfect solution for your needs.

22. Your candid feedback is invaluable to us, and we consider it essential for our continuous improvement. Based on your concerns, we’d like to offer the following options:

1. Schedule a one-on-one consultation with our specialist
2. Replace your current [product] with an upgraded version
3. Receive a full refund

Our team is ready to discuss these options with you in detail – please reach out to us at [contact] at your earliest convenience.

23.  We genuinely appreciate you taking the time to share your experience with us – your feedback helps our product/service become better. To resolve your concerns, we’d like to suggest you some options:

1. Schedule a one-on-one consultation with our specialist
2. Replace your current [product] with an upgraded version
3. Receive a full refund

Please don’t hesitate to contact our resolution team at [contact] to discuss which solution would work best for you.

24.  We deeply value your sincere feedback and are grateful for your constructive suggestions for our [product/service]. To address your concerns, we propose some solutions that may help:

1. Schedule a one-on-one consultation with our specialist
2. Replace your current [product] with an upgraded version
3. Receive a full refund

Our dedicated support team is ready to assist you further – please reach out to us at [contact] for more discussion.

25. We’re so thankful for your honest review as it helps us identify areas where we can make improvements to our product/service. Based on your feedback, we’d like to suggest some solutions:

1. Schedule a one-on-one consultation with our specialist
2. Replace your current [product] with an upgraded version
3. Receive a full refund

Please contact our customer success team at [contact] to discuss these options in detail.

Thank you notes inviting reviews or referrals

A thank you message is not only where you express your gratitude to your customers, it can also be an invitation to a review or referral. Especially when there’s a customer having a good experience with your product/service, it’s the perfect time to send a thank you note inviting them to leave a review or referral to others.

26. We’re deeply grateful that you’ve chosen [company name] as your trusted partner for [product/service]. Our passion lies in delivering exceptional quality and service, and your feedback helps us maintain and exceed these standards. We would be grateful if you could spare a few minutes to complete our brief survey here [link] – your input will help shape our future improvements.
27. Thank you for choosing our [product/service]. We strive to continuously enhance our product/service and ensure they perfectly match our customers’ needs, which is why your opinion really matters to us. We would be grateful if you could help complete our short feedback survey at [link] – it will take less than 5 minutes of your time.
28. We’re honored that you’ve chosen [company name] for your recent [product/service] purchase. Excellence is our commitment, and hearing directly from customers helps us ensure we’re consistently meeting and exceeding expectations. If you have a moment, we’d love for you to share your experience on [platform] – your honest review would mean so much to our team.
29. Your satisfaction with our [product/service] brings us immense joy, and we’re grateful for your continued support. We believe in creating experiences worth sharing, and we’re always excited to spread our services to more people who could benefit from them. As a token of our appreciation, we offer a [reward] for every successful referral you make through our program at [link].
30. We’re truly grateful for your trust in [company name] and your satisfaction with our [product/service]. We take pride in delivering exceptional quality and service, and nothing makes us happier than when our customers want to share their experiences with others. If you know someone who might enjoy our [product/service], we’d love to offer you both a special discount – just use our referral program at [link].

What to include in thank you notes for customers

To create your own thank you notes for customers, consider including the following essential elements:

1. Begin with a “thank you”. Start your note with a sincere and straightforward thank you to express your gratitude to your customers. Ensure you acknowledge their specific action (purchase, feedback, loyalty, etc.) and make the note personal by mentioning specific products/services.

2. Build a connection. Use this section to create a relatable tone, emphasizing your company’s values or commitment to customers, sharing the meaning of their support, or expressing hopes for future collaboration, etc.

3. A value offer or call-to-action. The last part of your thank you notes for customers should include something that helps get your customers to stay connected to your brand, showing your gratitude and care for them as well. It could be a value offer if you are responding to their positive experience or feedback. On the other hand, a call-to-action, such as providing contact info or useful resources, can be beneficial in thank you notes replying to concerned clients or new customers.

Why are thank you notes for customers important?

Thank you notes for customers are more special and specific than normal contacts in customer service. Exceeding an appreciation, these messages are crucial for your business as they:

• Encourage feedback and referrals
• Increase customers’ retention and customer acquisition
• Boost customers’ loyalty 
• Enhance the brand’s image and values
• Differentiate your business from competitors
• Provide valuable insights into product/service

How to send thank you notes to customers?

There are many ways to send thank you notes to your customers, especially in today’s world of multimedia. Here are some examples:

Email

This is the most popular way to send thank you notes to customers since email is the easiest tool to follow up with your customers and send necessary attachments quickly. It allows you to easily personalize the message and include any relevant details or offers.

Handwritten letters

For a more personal touch, handwritten letters can make a lasting impression on your customers. Taking the time to write a thoughtful note by hand shows your sincerity and attention to detail. Handwritten letters are especially meaningful for loyal, long-term customers or to follow up on significant orders or services.

Thank you letters included with orders

Including a printed thank you letter when you ship out a customer’s order is a wonderful way to delight them. This allows you to express gratitude right when they receive their purchase. A thank you letter in the package can highlight relevant product details, provide useful tips, and invite the customer to reach out if they have any questions.

Direct message

Direct messaging, whether through social media, SMS, or chat, can be an informal yet efficient way to send thank you notes. This approach allows you to quickly acknowledge customer interaction and provide a personal touch. Direct messages work well for thanking customers for reviews, referrals, or other real-time engagements when a longer email or letter may not be necessary.

Dos and Don’ts of thank you notes for customers

The Dos

• Make it genuine and personal
• Use a friendly yet professional tone
• Send it at the right time

The Don’ts

• Don’t get too sales-y
• Don’t be too informal
• Don’t delay or forget to follow up

 Beyond a thank you note

While thoughtful thank you notes for customers are an important way to express your gratitude, the true test lies in consistently delivering an outstanding customer experience. At the end of the day, actions speak louder than words. By combining sincere appreciation with good customer service, you’ll build a loyal, enthusiastic customer base that contributes to your business’s success.